3 Tips for Designing Custom Presentation Folders

Consider these three points before creating a presentation folder.

Size and shape.

Do not feel restricted by standard sizes. When every other folder is 9 x 12, a 9 x 14.5 legal or three-panel pocket will stand out. A gusset expands the capacity of the folder and attracts the reader’s attention. The folder should be large enough to accommodate its contents without dwarfing the samples or brochures it contains.

Specialty finish.

The finish on your custom presentation folders can attract your customer’s attention in multiple ways. The effects can be both visual and tactile. Consider the message you want your package to convey. You may want the classic elegance of embossed linen, the opulence of gold foil stamping, or playful custom die cuts in brilliant colors. The appearance and the feel of the finish should represent the personality of your business. An aqueous coating is a clear coat that can be matte, satin or glossy. It will protect the folder making it look fresh each time the client picks it up.  Another exciting printing process is spot UV coating, which highlights particular areas of the copy with vibrant contrast.

Design and branding.

The design of your custom presentation folders should reflect the branding you employ throughout your marketing plan. Professional design is crucial to the success of any marketing program. Consistency is critical to recognition.

Let’s Discuss Your Marketing Objectives

Contact Bruce Browning at (914) 380-7510 or [button url=”http://www.olleymay.com/contact-us/”]CONTACT US[/button] online.