How Much Does Your Business Spend on Collateral?

Collateral development and production can be expensive. According to Caslon, 500 billion pages of marketing collateral are being produced annually – that’s a total retail value equal to $30 billion annually.

However, the visible part of the cost of collateral – the printing – is just the tip of the iceberg. In fact, printing accounts for only 14% of the total cost, while the balance is spent on the processes to support it.

As an example, research show that 31% of printed material becomes obsolete and is thrown away.

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Great Advice for Tough Times

Deep recessions can bring deep cuts to marketing budgets, seen by management as a quick fix to decrease immediate spends. From outsourcing customer support to reducing customer communication and interaction, marketing budget cuts can take a severe toll on customer retention, revenue and profits.

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Personalized Magazines?

The world continues to get more personal. From clothing to footwear and more, consumers are offered a variety of choices to concentrate on our special interests while sifting out the irrelevant.

Personalized, custom-publishing has hit the print world too.

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How to Save Money on Postage

With the cost of postage increasing on May 11, 2009, companies will need to be more vigilant than ever when scrutinizing postage costs. A conscientious effort to cut wasteful postal spending in a challenged economy is essential to save money. One step to cut postage costs is an analysis of postal statistics. These are facts that every company needs to know.

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