The new year is upon us and moving fast…but tepidly. If you’re like most and now faced with doing more with less, being more efficient and achieving a higher ROI, then OlleyMay can help. Here are a few ideas you can start implementing immediately when it comes to your printing and mailing needs:
12% of all marketing and sales collateral get discarded before being used. OlleyMay’s print-on-demand services can save you immediate costs by eliminating wasted material and all of the costs associated with obsolescence. Print only what you need, when you need it. Zero waste and zero storage costs.
You will realize immediate savings in time and money by moving material online for editing, ordering and payment processing. Sales people, channel partners and anyone else can easily customize and order material 24/7/365. You’ll also eliminate costly typesetting/copy changes with your printing company as you’ll be able to do that in real time online.
- Size of Your Material.
Sometimes changing the physical dimensions of our marketing piece or mailer can save hundreds or thousands of dollars. This is simply based on the most efficient way to manufacture your project based on the dimensions of the paper being used. At the same time, considering increasing the size of your material if it doesn’t cost any more. For instance, many of our clients go from a 5″x8″ postcard to a 6″x9″ at no additional cost.
- Combining Printing Projects.
Sometimes costs savings can be realized by printing different projects at once. For instance, if you know you’re going to send 5,000 direct mailers per quarter then you might want to consider planning ahead of time. Get the creative and printing done at once for maximum savings.
These are just some of the ways you can start saving and doing more with less in today’s economy. Call your OlleyMay representative to learn more about how to save in 2009…and beyond.
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