Everyone Wants More Loyal Customers. What Are You Doing To Get Them?
Successful customer loyalty programs generally have three important foundations. Hint: They require time and energy. Find out if your company is engaged in any of these components:
- A purposeful, strategic effort
- The use of company resource to make it happen
- Setting goals and measuring result to determine success.
In a nutshell…loyalty programs require conscious effort. They require time and energy. They must be planned. They must be something you invest in (time or money or both) on a regular basis. You also need to procedures in place to measure whether your efforts are really paying off. How many of these components are your company engaged in?