Topics: CRM, Real-Time Marketing
Date: June 8, 2009
Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.
Chief media officer Richard Gagnon, who leads the division, said there was logic to uniting digital specialists, who often handle the content creation, and media specialists, who are managing message context, under one department.