How Using Mail with Mobile Benefits Marketing Loyalty Programs

Topics: Integrated Marketing Campaign, Direct Mail, E-mail Marketing, Mobile Marketing, Marketing Loyalty Programs
Publication: DeliverMagazine.com
Date: June 29, 2010

As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business. Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated marketing campaign combining direct mail, e-mail and mobile to entice consumers to join its ztribe loyalty club.

Officials at the chain — known for gourmet pizza with unique toppings such as shiitake mushrooms, arugula and pears — say they are building the club today with the long-term goal of doing more business with recruits in the future.

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