E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that print is irrelevant, but in fact, the opposite is true. Don’t let the ubiquity of Internet data fool you. Print has power, including the power to drive online activity. One of the most effective ways to build an online presence is to use print.
Topics: Integrated Marketing Campaign, Direct Mail, E-mail Marketing, Mobile Marketing, Marketing Loyalty Programs
Date: June 29, 2010
As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business. Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated marketing campaign combining direct mail, e-mail and mobile to entice consumers to join its ztribe loyalty club.
Officials at the chain — known for gourmet pizza with unique toppings such as shiitake mushrooms, arugula and pears — say they are building the club today with the long-term goal of doing more business with recruits in the future.