Magjak’s Personalized Mailer Out-Performs Control by 8 to 1


One of our clients was preparing their material to market an event and came to OlleyMay to test personalization tactics against their standard, non-personalized tactics.

The OlleyMay team created a highly targeted, relevant campaign across print, email and Web channels that out-performed their control piece 8 to 1. Oh yeah – you read that right.

 OlleyMay services rendered:

  • Strategy and conceptualization
  • Design and creative
  • Personalized emails
  • Personalized printing
  • Targeted landing pages
  • Commercial printing
  • Mailing / matching & fulfillment