One of our clients was preparing their material to market an event and came to OlleyMay to test personalization tactics against their standard, non-personalized tactics.
The OlleyMay team created a highly targeted, relevant campaign across print, email and Web channels that out-performed their control piece 8 to 1. Oh yeah – you read that right.
OlleyMay services rendered:
- Strategy and conceptualization
- Design and creative
- Personalized emails
- Personalized printing
- Targeted landing pages
- Commercial printing
- Mailing / matching & fulfillment