Marketing Mix

Multichannel Marketing Success: It’s All About That Mix

Want great sales?

It’s all about that mix—the marketing mix. From print to email to mobile, top marketers combine channels to provide a consistent customer experience regardless of channel used. Here is some data every marketer ought to know.

58% of online shoppers browse print catalogs for ideas

25% of marketers saying direct mail or print ads are the channels most likely to be combined with email campaigns (Ascend2)

61% of marketers boosting investment in lead-nurturing mailers in 2015 (Regalix)

44% of marketers citing multichannel as an essential skill for marketers (Econsultancy)

45% of marketers are increasing mobile spending this year (Target Marketing)

7.6% Average response rate for print + email campaigns

6.0% Average response rate for print-only campaigns (InfoTrends)

+1.2 billion Increase in spending on U.S. direct mail marketing in 2015 (Winterberry Group)

42% of brand research conducted on phones and tablets

56% of consumers who read the postcards that come in the mail (Direct Marketing Association)

Integrating Multichannels: Percent of marketers integrating multiple channels into their campaigns in 2014:
38% — Three channels
29% — Four channels
(Experian Marketing Services)

Prioritizing Multichannels – Percent of chief marketing officers who prioritize the multichannel experience:
71% — high-growth companies
41% — low-growth companies
(Percolate)

There are lots of channels out there. Use the right combinations and make them work for you!

Let’s Discuss Your Marketing Objectives

Contact Bruce Browning at (914) 380-7510 or [button url=”http://www.olleymay.com/contact-us/”]CONTACT US[/button] online.