Plan Now for Your Holiday B2B Outreach: Three Tips

By Bruce Browning | OlleyMay

The holiday season isn’t just for B2C marketers. There are ways that B2B companies can reach out to clients and prospects with holiday-themed campaigns, to spread a little cheer – and boost their bottom lines in the process.

There’s no time like the present to craft a plan to keep things humming during the upcoming holidays and into the new year.

Sure, a Starbucks gift card is a nice little perk, but why not think further this year?

Some ideas for a more original 2012 holiday outreach:

Decide on a unique practical gift only you can give. What unique gifts can you give your clients that no one else can match? How about a service discount? Or a free “sample” from one of your new product lines? To extend your relationship into the new year, offer a discount on their first 2013 order. Better yet, help them plan for the year ahead. (Read on.)

Offer a free consultation. Send an invitation out in early Fall for a free “holiday” visit from a team member to help customers get a jump on the new year. The standard sales visit becomes an idea jam session! A marketing rep helps a client draw up a 2013 promotional calendar, offering a percentage off its first campaign. A tech or office equipment rep suggests simple updates to streamline output – and includes a purchase discount.

Offer a free ebook. More and more companies are jumping on the ebook-giveaway bandwagon. Why not tie a free download into this year’s holiday season? Among the vast numbers available across the Internet, choose one or two that match your specialty, and send a link in a holiday email.

These are just a few ideas to get you thinking. Once you consider the “gifts” your business really has to offer, the possibilities for a unique holiday campaign are endless.