Did you know that you can save money on your print marketing and increase your marketing effectiveness at the same time? You might equate saving money with choosing less expensive paper or printing less, but it’s really about targeting and optimization.
The Direct Marketing Association hires Magjak to help increase tradeshow attendance. It enlisted printing company Magjak to help it individually target potential attendees with a cross-media campaign…
If you look carefully at your customer database, you will most likely find a high number of duplicates. What are these duplicates costing you? More than you might think.
Creating duplicates is easy. All a customer must do is contact or order from you more than once. Enter the human element—a missing period, an alternate spelling or any oversight at all. Now, you have a new entry. Or you may be using different data sources that don’t synchronize; for instance one data source for CRM needs, one for sales and one for marketing.
What are the consequences?
Your print and mailing costs go up. You only need to mail your postcard, your flyer or your catalog once. Duplicates cost you money. Not to mention the