There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established debate over Email versus Direct Mail. Each…
I picked up this postcard at my son's school in Ridgefield, CT not too long ago. The postcard is produced by Newpond Farm in Redding, CT. I thought the mailer was quite interesting and effective for a couple of reasons:…
Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down.
The goal of direct mail is to attract attention. Color printing, glossy finishes, personalization – all are designed to help a printed piece stand out from the rest of the mail. To that end, there has been a growing trend toward “dimensional” mail.
If you have noticed your mailbox filling up again, there’s a reason. After a long period of decline, marketers are starting to mail again.
E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that print is irrelevant, but in fact, the opposite is true. Don’t let the ubiquity of Internet data fool you. Print has power, including the power to drive online activity. One of the most effective ways to build an online presence is to use print.
The Challenge:HADASSAH, the Women’s Zionist Organization of America, is a volunteer women’s organization located in New York City. When HADASSAH was ready to increase their membership marketing efforts for its centennial celebration, they knew they would need a more automated, streamlined way to handle membership sign-ups without sacrificing their high quality standards.
By Al Bredenberg | Founder of EmailResults.com
I’ve written a lot of direct mail copy, but I find that when I’m working with email I need to do some things differently.
Every piece of written communication has a “sound” or tone. Most direct mail letters are written with a “hard-sell” style — pound away at the offer, the benefits, the call-to-action. And in direct mail, that style works. Not so in email marketing. People feel differently about their email boxes than their post office boxes. The email inbox is much, much more a personal space. So the approach in your email marketing communications has to be more personal, friendly, low-key.
As with direct mail, you should focus on the recipient rather than yourself — use the words “you,” “your” and “yours” frequently. But avoid over-use of such words as “free,” “save” and “money,” — and stay away completely from such hype-tinged words as “fantastic,” “unbelievable,” “first-ever,” “indispensable” — you get the picture.
Analysis from the marketing consulting firm Winterberry Group, entitled Outlook 2011 What to Expect in Direct & Digital Marketing, shows a positive outlook for direct channels in 2011.
Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars.
Reprinted from the Westchester/Fairfield County Business Journal
In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.
Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company OlleyMay.