Project Highlight: On-Demand, Personalized Membership Kits Reduce Costs and Time to Market

The Challenge:HADASSAH, the Women’s Zionist Organization of America, is a volunteer women’s organization located in New York City. When HADASSAH was ready to increase their membership marketing efforts for its centennial celebration, they knew they would need a more automated, streamlined way to handle membership sign-ups without sacrificing their high quality standards.

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Direct Mail on the Rise in 2011

Analysis from the marketing consulting firm Winterberry Group, entitled Outlook 2011 What to Expect in Direct & Digital Marketing, shows a positive outlook for direct channels in 2011.
Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars.

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Personalized Magazines?

The world continues to get more personal. From clothing to footwear and more, consumers are offered a variety of choices to concentrate on our special interests while sifting out the irrelevant.

Personalized, custom-publishing has hit the print world too.

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