There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established debate over Email versus Direct Mail. Each…
The Challenge:HADASSAH, the Women’s Zionist Organization of America, is a volunteer women’s organization located in New York City. When HADASSAH was ready to increase their membership marketing efforts for its centennial celebration, they knew they would need a more automated, streamlined way to handle membership sign-ups without sacrificing their high quality standards.
Analysis from the marketing consulting firm Winterberry Group, entitled Outlook 2011 What to Expect in Direct & Digital Marketing, shows a positive outlook for direct channels in 2011.
Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars.
Reprinted from the Westchester/Fairfield County Business Journal
In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.
Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company OlleyMay.
Are You Doubling Up in Your Direct Marketing Campaigns?
If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it’s time to rethink.
The world continues to get more personal. From clothing to footwear and more, consumers are offered a variety of choices to concentrate on our special interests while sifting out the irrelevant.
Personalized, custom-publishing has hit the print world too.