Engaging with customers via e-mail campaigns depends upon personalized, optimized content

Topics: E-mail Content Personalization, Personalized E-mail Campaigns
Publication: DMNews
Author: Pete Olson, VP of product management for Amadesa
Date: August 3, 2010

Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. Techniques such as list segmentation, subject line testing, text personalization and other custom campaign settings (triggering an e-mail based on a cart abandonment, for example) are all techniques that improve engagement and e-mail click-through rates.

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