Did you know that you can save money on your print marketing and increase your marketing effectiveness at the same time? You might equate saving money with choosing less expensive paper or printing less, but it’s really about targeting and optimization.
Are You Doubling Up in Your Direct Marketing Campaigns?
If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it’s time to rethink.
Direct mail marketers have weathered a challenging 24 months. A number of industry related obstacles including the increases in postal rates have had a significant effect on direct mail campaigns. Direct mail marketers and service providers have risen to the tough economic conditions by developing new strategic techniques and