How to Use Direct Mail to Drive Targeted Website Traffic

Topics: Direct Mail
Publication: MarketingProfs
Date: August 3, 2010

If you want to drive traffic to your website, which media should you use?

Email delivers traffic quickly and at low cost, though open rates can be low. Social marketing shows great potential, but it takes effort to make it work. Then there are PPC, banner ads, and other online strategies, all of which deliver varying results.

But what about traditional direct mail?

Read More