Growth Through Relevance

Beyond Name Personalization: Tactics That Can Work for You in 2010

If you look around you, personalization is everywhere. It’s in your e-mail inbox. It’s your name on a catalog. It’s the customized coupons printed on your grocery store receipt. But what makes personalization actually work? This is a critical question for marketers, especially if they are going to put that personalization into print.

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