Use Print to Boost Your Online Presence

E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that print is irrelevant, but in fact, the opposite is true. Don’t let the ubiquity of Internet data fool you. Print has power, including the power to drive online activity. One of the most effective ways to build an online presence is to use print.

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Project Highlight: On-Demand, Personalized Membership Kits Reduce Costs and Time to Market

The Challenge:HADASSAH, the Women’s Zionist Organization of America, is a volunteer women’s organization located in New York City. When HADASSAH was ready to increase their membership marketing efforts for its centennial celebration, they knew they would need a more automated, streamlined way to handle membership sign-ups without sacrificing their high quality standards.

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