Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down.
Print powers social media. While the two may compete for your dollars, in terms of accomplishing your marketing goals, social media and print marketing can be highly symbiotic.
The Wilton Family YMCA, one of the largest YMCAs in the New York/New Jersey/Connecticut region, wanted to increase its membership base, stay top of mind with current members, and re-establish its national brand in the local community.
Magjak was chosen as the agency of record to create marketing communications designed to achieve all of these goals.
You have a great product. You have a great marketing message. So what does it take to convert a prospect into a customer? Sometimes it’s simply a matter of time and exposure.
E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that print is irrelevant, but in fact, the opposite is true. Don’t let the ubiquity of Internet data fool you. Print has power, including the power to drive online activity. One of the most effective ways to build an online presence is to use print.
How do you evaluate the success of your personalized printing campaigns? Response rates? That’s a good first measure, but it is a very limited measure of your marketing efforts. To properly evaluate the performance of your 1:1 campaigns, you should be using some or all of the following methods.
The Challenge:HADASSAH, the Women’s Zionist Organization of America, is a volunteer women’s organization located in New York City. When HADASSAH was ready to increase their membership marketing efforts for its centennial celebration, they knew they would need a more automated, streamlined way to handle membership sign-ups without sacrificing their high quality standards.
Are Your Marketing Campaigns Driving Results and
Are You Tracking Them All with Response Metrics?
When it comes to variable-content direct marketing, or any type of marketing, it’s all about measuring response. Is the approach working? If so, why? If not, why not? What can you learn from the response metrics to help you improve the campaign for next time?