Topics: E-mail Content Personalization, Personalized E-mail Campaigns
Author: Pete Olson, VP of product management for Amadesa
Date: August 3, 2010
Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. Techniques such as list segmentation, subject line testing, text personalization and other custom campaign settings (triggering an e-mail based on a cart abandonment, for example) are all techniques that improve engagement and e-mail click-through rates.