There are certain questions that are sure to spark a lively conversation. Dogs or cats? Waffles or pancakes? Coca-Cola or Pepsi? Inside marketing circles, few questions stir as much discussion as the well-established debate over Email versus Direct Mail. Each…
Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter.
One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality.
Today’s marketing campaigns prove to be even more effective when personalization and follow up are part of the plan.
Every year, the Print on Demand Initiative releases a new set of case studies. In this year’s crop, there are some really terrific ones