Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter.
If you have noticed your mailbox filling up again, there’s a reason. After a long period of decline, marketers are starting to mail again.
One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality.
How do you evaluate the success of your personalized printing campaigns? Response rates? That’s a good first measure, but it is a very limited measure of your marketing efforts. To properly evaluate the performance of your 1:1 campaigns, you should be using some or all of the following methods.
Today’s marketing campaigns prove to be even more effective when personalization and follow up are part of the plan.
Every year, the Print on Demand Initiative releases a new set of case studies. In this year’s crop, there are some really terrific ones