Draftfcb NY new division puts new spin on CRM

Topics: CRM, Real-Time Marketing
Publication: DMNews
Date: June 8, 2009

Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within

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