Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down.
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Fact #1: It costs 5 to 10 times more to acquire a customer than to keep one
Fact #2: The average consumer is bombarded with over 3,000 marketing messages per day
Let’s face it – if you’re a marketer, you’ve got a tough job these days! From generating awareness to generating leads to generating revenue, you have your hands full. And everyone is watching.
Topics: Direct mail, ROI
Publication: Target Marketing
Date: January 20, 2010
In the world of database marketing, there’s no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly turn unresponsive and uptight if they see too much familiarity in the mail piece.
“Within the context of a direct mail piece, the key to using data points is to not overdo it,” states Lisa Freeman , senior vice president of client strategy at Merkle. Here are a few tips to make sure you don’t leverage too much data.