Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter.
Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down.
If you have noticed your mailbox filling up again, there’s a reason. After a long period of decline, marketers are starting to mail again.
Topics: Direct mail trends, Targeted Marketing
Publication: Target Marketing
Date: January 27, 2010
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.
Biegel, managing director of the Winterberry Group, a New York City-based advertising and marketing strategic consulting firm, outlined the following 10 trends he suggests marketers and marketing suppliers stay on top of this year: