Analyze This! Can You Predict Landing Page Success?

Topics: Agencies, Web Analytics, Optimization, Web Sites
Publication: CMO.com
Date: March 19, 2010

Deciding what works on a Web site can be a contentious affair.

There are those on the team who think they know. There are those who know they know. And then there’s the HiPPO—the “highest paid person’s opinion.” In the end, lacking any real data or information, the HiPPO will often rule the day and decide what to do based simply on what he or she likes/thinks/believes. . .well, you get the idea. We’ve all been there.

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