Topics: Variable data direct mail campaign, One-to-one marketing services, Variable data print (VDP)
Publication: Target Marketing
Date: November 2009
Target Marketing, an authoritative source for strategies and solutions for profitable direct marketing, published a case study highlighting OlleyMay’s solution for Club ABC Tours. Objective: Acquire new members and generate bookings among current customers. For the full story, see: Nuts & Bolts – Case Study : Club ABC Tours Finds ROI in VDP.