MARKETING TIPS

Why Marketers Can’t Afford to Ignore Baby Boomers
Topics: Trends, Targeting
Industries: Consumer Products
Publication: Nielsenwire
Date: July 19, 2010

When it comes to marketing, the focus always seems to be on youth. What are they watching… what’s trendy? As a result media companies focus on reaching consumers age 18-34 or 18-49, who spend (or have a key role in spending) billions of dollars every year. But by solely focusing on these groups, advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. today.

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