When Macy’s Inc. was established as a national brand in 2004, its leadership insisted that each store stay connected to its local community. The resulting “My Macy’s” localization initiative gives stores the latitude to be good corporate citizens in their communities while selecting merchandise according to local tastes, preferences and seasons. The company took this “stay close to your customer” strategy to a new level in November 2010, when it personalized its direct mail marketing strategy to target regional preferences and individual shopper habits, too.
ARE YOU MAKING A BIG SPLASH THIS YEAR SO FAR?
We sure hope so!
If you could use a helping hand fending off a slow spring, consider the below design to assist you in promoting the importance of your Y’s aquatic programs and summer camp.
Like all of OlleyMay’s YMCA designs, this design is customizable and complimentary for your Y to use as an OlleyMay client, and can be used across multiple marketing channels to help you inform current members while simultaneously acquiring non-members.
Consider these marketing uses to maximize engagement within your service areas:
- Direct mail
- Email graphic
- Landing pages
- Social posts
- Banner ads
And best of all — these designs are complete and ready for your use! Oh yeah!
Let us know if we can help you engage current members, remind lapsed members and nudge non-members using OlleyMay’s YMCA marketing services and best practices.
Of course, if you’d like a design of your own we’re glad to create that as well.
All the best and happy marketing!
Bruce and Team
Tel: (914) 380-7510