Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its new loyalty program. According to Yahoo Finance, co-president Erik Nordstrom said on…
A purveyor of quality products for dogs, Mr. Dog delights customers by capitalizing on the advantages of digital printing technology. Like many of us, the founders of Mr. Dog believe people and dogs inhabit a shared world where there should…
Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing that…
Do you give your new clients, employees, partners a Welcome Kit? This one made a nice impression with my family when my step father stayed overnight at the NY hospital the other week -- he's OK now :) Maybe it…
It's a common problem. You sell high ticket services. Or maybe a client is worth $500,000 a year for you or $1,000,000 or whatver. And you want to give them a gift. Maybe a welcome aboard gift or a corporate…
Originally published by Grace Watkins of Proforma's Worldwide Support Center Designed to generate new business, direct mail prospecting campaigns are essential when creating a comprehensive marking plan. Personal and customized, direct mail campaigns are an ideal marketing touch to deliver…
Giving staff, employees and business partners the recognition they deserve is rewarding for everyone. Regular and consistent recognition can inspire a team to strive for greater goals and achieve greater levels of success. Certificate, Recognition and Incentive ProgramsMilestone AnniversariesSales GoalsAppreciation…
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want…
EASY DESIGN TIPS TO REFRESH YOUR BRAND THIS SPRING It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant…
Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay. Months later, when…
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