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Is It Time for a Redesign?

Are you planning a redesign of your marketing collateral in the near future? How about your statements and invoices? If so, this is a perfect opportunity to incorporate new elements, such as customization, segmentation and 1:1 personalization to increase the…

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You’ve Got Brand Personality

Legendary companies like Harley-Davidson and Nike don’t have customers. They have brand loyalists who will spend money hand-over-fist to prove their devotion. Why? Because each company has invested millions in creating its own distinct personality with which its target customers…

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