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Fold It!

Why go vanilla? Spice it up with some unusual folds that spark interest and make people want to reach out and handle the piece. Here are five basic folds built upon the more classic folds to help spark your creativity:…

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Separating Mars from Venus

When it comes to designing and developing your print campaigns, do you take the gender of the recipient into account? If not, you should. Research shows that the brains of men and women are organized differently, and those differences affect the way we think and respond to marketing messages.
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