The topic of color seems simple until you find yourself in charge of a print campaign with thousands of Pantone colors to choose from. That’s when you realize that color selection requires specific knowledge, context, and imagination.
Style sheets, also known as “paragraph styles” and “character styles,” are among the most powerful yet often underutilized features in today’s page layout software. Styles help ensure that typographic characteristics are used consistently throughout a document, and save time when a typeface or a point size needs to be changed.
Maintaining your brand across multiple channels can be a challenge. Here are four key steps to take to establish a recognizable presence in all your outreach efforts.
Fall is a great time to jumpstart your marketing efforts. Here's a quick guide to adding a splash of color to your next direct mail package -- to get noticed, and boost response!
It's 3 PM on Thursday and we fell behind on a clients direct mailer due to mail next week...time to head to the bat cave Robin.
Thanks to the Internet, many more promotional avenues are available to event organizers than ever before, all at a fraction of the cost of traditional offline media and much easier to track and measure. But how do you decide which avenue is best for you? Will it be the increasingly popular social media? Or perhaps a dedicated page on your website? Let's consider some methods you can use to promote your next event.