When we think about success with 1:1 personalized print, we often think about data. How much data do we have? How clean is it? How is it used? Rarely do we ask one of the most important questions: How do…
If you're still on the fence about using direct mail as a part of your marketing outreach, here's one more (very big) argument in its favor: Both presidential campaigns have spent nearly twice as much on direct mail than on Internet advertising.
You have a great product. You have a great marketing message. So what does it take to convert a prospect into a customer? Sometimes it’s simply a matter of time and exposure.
E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that print is irrelevant, but in fact, the opposite is true. Don’t let the ubiquity of Internet data fool you. Print has power, including the power to drive online activity. One of the most effective ways to build an online presence is to use print.
Do you have a mobile strategy as part of your marketing plan? If not, maybe it’s time you did. We all know how important email and a Web presence are to customer marketing. Now, according to research by Prosper Mobile Insights, more and more consumers are conducting these activities exclusively on their mobile phones.
By using a few creative tactics, a direct mail campaign can break through the digital clutter and boost response in real time. Consider these four tips.
Once you consider the "gifts" your business really has to offer, the possibilities for a unique B2B holiday campaign are endless.
Maintaining your brand across multiple channels can be a challenge. Here are four key steps to take to establish a recognizable presence in all your outreach efforts.
In this age of social media, the possibilities for connecting with customers are huge -- if you're willing to be creative. Here are a few tips for staying connected once someone "Likes" you on Facebook.
Going more multichannel with your marketing efforts isn't as daunting as it sounds. Here's the basic process broken down into four steps.