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The Private Life of Mail

You know how your marketing pieces are born. You have an intimate knowledge of how they are designed, produced, and mailed. But what happens once they reach your customer’s door? Thanks to an 18-month research project that included field research,…

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Do You Know Your Buyers?

Whether you are communicating your message through direct mail, email, or marketing collateral, it’s critical to know your audience so you can tailor your marketing to each segment and increase the power of the messaging to each. There are many…

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