Interesting stats on direct mail.
Browse more data visualization.
Things are moving out there in Direct Marketing Land. Over the past year, we’ve seen a lot of company mergers and “affiliations,” especially on the production side of things.
When Macy’s Inc. was established as a national brand in 2004, its leadership insisted that each store stay connected to its local community. The resulting “My Macy’s” localization initiative gives stores the latitude to be good corporate citizens in their communities while selecting merchandise according to local tastes, preferences and seasons. The company took this “stay close to your customer” strategy to a new level in November 2010, when it personalized its direct mail marketing strategy to target regional preferences and individual shopper habits, too.