Proven Marketing Tactics Used by Amazon.com and Netflix are Now Available to You
Fact #1: It costs 5 to 10 times more to acquire a customer than to keep one
Fact #2: The average consumer is bombarded with over 3,000 marketing messages per day
Let’s face it – if you’re a marketer, you’ve got a tough job these days! From generating awareness to generating leads to generating revenue, you have your hands full. And everyone is watching.
One way to break through today’s noise and to create more relevant, engaging connections with your customers is through the fusion of “customer intelligence” and cross channel marketing – proven to increase response and ROI.
“Customer Intelligence”? What the….??!
What exactly do we mean by customer intelligence? Don’t worry – no Novocain required. Customer intelligence is simply the ability to connect your customers with your products and/or services. This can be done by using transaction history for example. “Mary bought a tennis racquet and tennis sneakers, so let’s send her promotions about our other tennis products.” Companies such as Amazon.com and Netflix use customer intelligence as one of the core ingredients in their overall marketing plan. Now you can too.
But you don’t have to be a 500 lb Amazon or Netflix gorilla to use such marketing techniques. These days firms of all sizes can tap into such proven marketing tactics.
Using sophisticated data analytics techniques, marketing communication services firm, OlleyMay, extracts nuggets of valuable customer insight that can be used to create such connections. Then OlleyMay develops multi-channel marketing campaigns that take full advantage of customers’ predictive behavior or product affinity, and tracks the results.
Let’s Take a Look
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