Topics: Cross-media Campaign, Data Analytics, Data Segmentation, Data Cleansing, Direct Marketing, Email Marketing, Personal Micro Sites
Publication: DM News
Date: February 1, 2010
The Direct Marketing Association hires OlleyMay to help increase tradeshow attendance. It enlisted printing company OlleyMay to help it individually target potential attendees with a cross-media campaign. For the full story in DM News, see: Creative solutions from Hargray, DMA and College America.