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Pixels vs. Paper

Did you receive our holiday card in the mail this year? We received a bunch of feedback and some questions about the production process. So we made this page to show some behind the scenes action. Holiday Card Behind the Scenes Action

 

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Let’s Discuss Your Marketing Objectives

Contact Bruce Browning at (914) 380-7510 or [button url=”http://www.olleymay.com/contact-us/”]CONTACT US[/button] online.

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7 Measurement Considerations for Personalized Marketing Campaigns

How do you evaluate the success of your personalized printing campaigns? Response rates? That’s a good first measure, but it is a very limited measure of your marketing efforts. To properly evaluate the performance of your 1:1 campaigns, you should be using some or all of the following methods.

The Path Of Least Resistance

When marketers think about successful 1:1 campaigns, they think about factors such as the creative, the offer, the mailing list, and the selection of 1:1 variables. All of these things are critical to a successful campaign. But there is another, even simpler step...
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