The Direct Marketing Association’s annual tradeshow and conference is one of the nation’s largest marketing events, bringing together a pool of elite marketers from around the globe and providing unequaled marketing education and connections.
OlleyMay was hired to launch a multi-channel marketing campaign to help increase awareness, leads and attendance to the show.
We built and launched a multi-pronged approach that included 3 waves of email, and over-sized postcard mailer, personalized landing pages with third party registration integration, and social media advertising.
Landing page visitors could register immediately for the event, or launch a separate application called “Convince Your Boss”. The Convince Your Boss application was designed by OlleyMay to help increase attendance and team registration and empowers the visitor to send their manager to a personalized landing page with a personalized message about attending the show.
All opens, clicks and registrations were tracked closely and leads were sent to the client immediately upon submission for phone follow-up.
OlleyMay’s services included:
- Strategy, copywriting & design
- Website development
- Custom web application
- Third party registration software integration
- Email marketing
- Personalized landing pages
- Direct mail design, printing and mailing
- LinkedIn advertising