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How Much Does Your Business Spend on Collateral?

Collateral development and production can be expensive. According to Caslon, 500 billion pages of marketing collateral are being produced annually – that’s a total retail value equal to $30 billion annually.

However, the visible part of the cost of collateral – the printing – is just the tip of the iceberg. In fact, printing accounts for only 14% of the total cost, while the balance is spent on the processes to support it.

As an example, research show that 31% of printed material becomes obsolete and is thrown away.

The ups and downs of economic cycles can feel like a roller coaster ride, and the current climate is no exception. If you’re like most, you’re reviewing, reigniting and re-evaluating. Everything.

As you are forced to “do more with less”, we are also forced to “do different with less.” Welcome to private corporate portals for collateral ordering and tracking.

While companies scramble to provide innovative cuts, there is one cost effective solution that provides the avenue to reduce processing costs by an average of 80%: Web-to-Print. Web-to-Print is a revolutionary print-ordering process that automates the following common print production processes:

  • Ordering
  • Customization
  • Proofing
  • Approval
  • Reporting & tracking

Web-to-print provides a cost efficient system for companies to customize and order a number of printed materials from the convenience of their computer desktops – 24/7/365 from any computer with an internet connection. With branded, pre-determined customizable templates, business owners are offered powerful, time saving, flexible options to remotely order corporate branded collateral on demand.

Let OlleyMay Show You How to Streamline Your Print Ordering

The positive points of recessions include the necessary evaluation of costs and the process of increasing productivity while reducing operating budgets. If your company is looking to do more with less, or do different with less, then consider OlleyMay’s Web-to-Print service; the perfect solution to help you reach your financial bottom line reduction goals. Call us today to see to learn more about OlleyMay’s Web-to-Print services: 914-939-8800.

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