Topics: Management, Strategy
Publication: Chief Marketing Technologist
Date: April 26, 2010
Marketing has been flooded with a deluge of marketing technologies. Marketing technology isn’t just software you buy — it’s also software you create. Web applications, widgets, Facebook apps, iPhone apps, Android apps, interactive ads, the semantic web, and even the connected features of your products
are now part of marketing’s realm. Digital marketing has grown far beyond the web site. As marketers, we now manage a vast, extended web that includes landing pages, microsites, social media outposts, mobile apps, dynamic ads and more. All of this means marketing must control its technological destiny.