Standing Out With Outstanding Paper

Feeling like your print marketing could use a freshened up look? Have a look at Mohawk’s latest paper choice.

Mohawk marks the arrival of Summer 2018 with the launch of Keaykolour, their newest line of colored papers.

Long established outside the U.S., Keaykolour by Arjowiggins Creative Papers has just undergone an extensive update resulting in a range of 43 fresh colors. And Mohawk will be the exclusive North American distributor for this incredibly beautiful line of uncoated fine paper. 

The new Keaykolour portfolio features:

• 43 fresh colors
• 2 weights (80 text and 111 cover)
• 1 size at 27.5×39.3 inches
• 1 natural vellum finish

“Using colored paper has never been so easy and accessible,” says Chris Harrold VP, Creative Director for Mohawk. “Simply choose from 43 colors in text or cover weight and we will have it to your doorstep in just a few days.”

Keaykolour’s 43-shade-palette is the culmination of a color study commissioned by Arjowiggins Creative Papers with Atelier 3D Couleur, a Paris-based color design studio whose portfolio includes work in material and industrial design, architecture and interiors. “Over 20 R&D experts collaborated with Arjowiggins’ marketing and Atelier 3D Couleur to bring these new colors to life,” says Christophe Balaresque, Luxury Brands and Marketing Director for Arjowiggins Creative Papers. “In the process, thousands of lab samples were produced, reviewed and tweaked, to develop what we consider to be the ultimate collection of colored papers.”

In harmony with designers’ appetite for beautifully made materials, the Keaykolour portfolio seamlessly blends natural texture with a sophisticated range of light, mid and deep colors. The carefully considered palette was designed by Atelier 3D Couleur in such a way that each color can work on its own, while easily associating with other colors in pairs or groupings.

Keakolour features these 43 colors:

(Shared from Mohawk Connects blog)